TY  - BOOK
AU  - Arens, William F.
TI  - Contemporary advertising
SN  - 9780071248754
U1  - Res 659.1 Ar336 2005 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill/Irwin.
KW  - Advertising
N1  - includes bibliographical references and index
ER  -