Clow, Kenneth E.  <br/><br/>Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack.  -- 4th ed.  -- New Jersey:  Prentice Hall.,  2010. <br/>xxi, 454 p.:  col. ill.;  28 cm. <br/><br/> includes bibliographical references and inde <br/><br/><label>ISBN: </label>9780138157371 <br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.<br/><br/><label>Dewey Class. No.: </label>Res 659.1 C626 2010