Cateora, Philip R. <br/><br/>International marketing Philip R. Cateora, Mary C. Gilly and John L. Graham.  -- 14th ed.  -- New York:  McGraw-Hill Companies, Inc.  2009. <br/>xxxi, 711p.;  ill.;  26 cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>9780071270991 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>Dewey Class. No.: </label>Res 658.848 C282 2009