Cateora, Philip R. <br/><br/>International marketing / Philip R. Cateora and John L. Graham.  -- 13th ed.  -- Boston:  McGraw Hill Education.,  2007. <br/>xxxii, 702p.;  ill.;  28 cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>9780071264617 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>Dewey Class. No.: </label>Res 658.848 C282 2007