Zeithaml, Valerie A. <br/><br/>Service marketing:  integrating customer focus across the firm/ Valerie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler.  -- 4th ed.  -- Boston;  McGraw-Hill.,  2006. <br/>xxvii, 708 p.;  ill.  26 cm. <br/><br/> Includes bibliographical indexes. <br/><br/><label>ISBN: </label>0071253297 <br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services.<br/><br/><label>Dewey Class. No.: </label>GSL 658.8 Z37 2006