TY  - BOOK
AU  - Zeithaml, Valerie A.
AU  - Bitner, Mary Jo.
AU  - Gremler, Dwayne D.
TI  - Service marketing: integrating customer focus across the firm
SN  - 0071253297
U1  - GSL 658.8 Z37 2006 
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill.
KW  - Customer services
N1  - Includes bibliographical indexes
ER  -