Vitale, Robert.

Business-to-business marketing: analysis and practice/ Robert Vitale, Joseph Giglierano and Waldemar Pfoertsch. -- Boston; Pearson Education (Asia) Pte Ltd., 2011.
xxxi, 512 p.; ill. 24 cm.

Includes bibliographical indexes.

9780132479059

GSL 658.804 V831 2011