Duncan, Tom. <br/><br/>Advertising and IMC/ Tom Duncan.  -- 2nd ed.  -- Boston;  McGraw-Hill Irwin.,  2005. <br/>xxvii, 774 p.;  ill.  25 cm. <br/><br/> Includes bibliographical references and indexes. <br/><br/><label>ISBN: </label>001111182 <br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing--Management.<br/><br/><label>Dewey Class. No.: </label>GSL 658.827 D912 2005