TY  - BOOK
AU  - Duncan, Tom.
TI  - Advertising and IMC
SN  - 001111182
U1  - GSL 658.827 D912 2005 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill Irwin.
KW  - Brand name products--Marketing--Management
N1  - Includes bibliographical references and indexes
ER  -