TY  - BOOK
AU  - Churchill, Gilbert A.
TI  - Basic marketing research
SN  - 9781439041406
U1  - GSL 658.83 C475 2010 
PY  - 2010///
CY  - Australia
PB  - South-Western Cengage Learning.
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -