Hoyer, Wayne D. Consumer behavior/ Wayne D. Hoyer and Deborah J. MacInnis. -- 5th ed. -- Australia; South-Western Cengage Learning., 2010. xxiv, 493 p.; col ill. 26 cm. Includes bibliographical references and indexes. ISBN: 9780324834277 Subjects--Topical Terms: Consumer behavior.Dewey Class. No.: GSL 658.8342 H852 2010