TY  - BOOK
AU  - Peter, J. Paul.
AU  - Olson, Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 007116703X
U1  - GSL 658.8342 P441 1999 
PY  - 1999///
CY  - Boston
PB  - McGraw-Hill.
KW  - Consumer behavior
N1  - Includes bibliographical references and indexes
ER  -