TY  - BOOK
AU  - Johansson, Johny K.
TI  - Global marketing: foreign entry, local marketing and global management
SN  - 0071188592
U1  - GSL 658.848 J599 2001 
PY  - 2001///
CY  - Boston
PB  - Irwin McGraw-Hill.
KW  - Export marketing
N1  - Includes bibliographical indexes
ER  -