Alminar-Mutya, Ruby F. <br/><br/>Advertising principles:  marketing communication approach/ Ruby F. Alminar-Mutya.  -- Mandaluyong City, Philippines;  National Book Store.,  2007. <br/>159 p.;  ill.  24 cm. <br/><br/> Includes bibliographical references. <br/><br/><label>ISBN: </label>9710868683 <br/><br/><label>Dewey Class. No.: </label>GSL 659.1 M985 2007