TY  - BOOK
AU  - Alminar-Mutya, Ruby F.
TI  - Advertising principles: marketing communication approach
SN  - 9710868683
U1  - GSL 659.1 M985 2007 
PY  - 2007///
CY  - Mandaluyong City, Philippines
PB  - National Book Store.
N1  - Includes bibliographical references
ER  -