O'Guinn, Thomas C. <br/><br/>Advertising and integrated brand promotion/ Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik.  -- 4th ed.  -- Australia;  Thomson South-Western.,  2006. <br/>xlviii, 780 p.;  col ill.  29 cm. <br/><br/> Includes bibliographical references and indexes. <br/><br/><label>ISBN: </label>032431132X <br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/><br/><label>Dewey Class. No.: </label>GSL 659.1 O91 2006