TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.
AU  - Semenik, Richard J.
TI  - Advertising and integrated brand promotion
SN  - 032431132X
U1  - GSL 659.1 O91 2006 
PY  - 2006///
CY  - Australia
PB  - Thomson South-Western.
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -