Public relations metrics research and evaluation/  -- New York;  Routledge Taylor and Francis.,  2008. <br/>xv, 328 p.;  ill.  24 cm. <br/><br/> Includes bibliographical references and indexes. <br/><br/><label>ISBN: </label>0805862730 <br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS & ECONOMICS Public Relations.<br/><br/><label>Dewey Class. No.: </label>GSL 659.2072 P960 2008