TY  - BOOK
TI  - Public relations metrics research and evaluation
SN  - 0805862730
U1  - GSL 659.2072 P960 2008 
PY  - 2008///
CY  - New York
PB  - Routledge Taylor and Francis.
KW  - BUSINESS & ECONOMICS Public Relations
N1  - Includes bibliographical references and indexes
ER  -