Boone, Louis E.  <br/><br/>Contemporary marketing / Louis E. Boone and David L. Kurtz.  -- 18th ed.  -- USA:  Cengage learning.,  2019. <br/>xix, (various pagings) :  col. ill.;  28 cm. <br/><br/> Includes index.  <br/><br/><label>ISBN: </label>9780357033777 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. <br/><br/><label>Dewey Class. No.: </label>Res 658.8 B7248 2019