<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00643nam a22002297a 4500</leader>
  <controlfield tag="001">15749</controlfield>
  <controlfield tag="003">OCLRC</controlfield>
  <controlfield tag="005">20260731013016.0</controlfield>
  <controlfield tag="008">240531t        xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780357033777</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">OCLRC</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">Res 658.8 B7248 2019</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Boone, Louis E. </subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Contemporary marketing /</subfield>
    <subfield code="c">Louis E. Boone and David L. Kurtz.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">18th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">USA:</subfield>
    <subfield code="b">Cengage learning.,</subfield>
    <subfield code="c">2019.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xix, (various pagings) :</subfield>
    <subfield code="b">col. ill.;</subfield>
    <subfield code="c">28 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes index. </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing. </subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Kurtz, David L. </subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BOOK</subfield>
    <subfield code="j">RES 658.8 B7248 2019</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">15749</subfield>
    <subfield code="d">15749</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">RES</subfield>
    <subfield code="b">RES</subfield>
    <subfield code="d">2026-07-31</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">Res 658.8 B7248 2019</subfield>
    <subfield code="p">RES 004768</subfield>
    <subfield code="r">2026-07-31 01:30:16</subfield>
    <subfield code="w">2026-07-31</subfield>
    <subfield code="y">BOOK</subfield>
  </datafield>
</record>
