Westwood, John <br/><br/>How to write a marketing plan :  define your strategy, plan effectively and reach your marketing goals / John Westwood.  -- 6th ed.  -- New York:  Kogan Page Ltd.,  2019. <br/>ix, 177 p.:  ill.;  23 cm. <br/><br/><label>ISBN: </label>9780749484835 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.<br/><br/><label>Dewey Class. No.: </label>Res 658.802 W538 2019