TY  - BOOK
AU  - Westwood, John
TI  - How to write a marketing plan: define your strategy, plan effectively and reach your marketing goals 
SN  - 9780749484835
U1  - Res 658.802 W538 2019 
PY  - 2019///
CY  - New York
PB  - Kogan Page Ltd.
KW  - Marketing -- Management
ER  -