TY  - BOOK
AU  - Hinterhuber, Andreas
AU  - Liozu, Stephan M. 
TI  - Pricing strategy implementation: translating pricing strategy into results 
SN  - 9781138332171
U1  - Res 658.816 H661 2019 
PY  - 2019///
CY  - New York
PB  - Routledge.
KW  - Pricing
KW  - Sales and selling
KW  - Business and economics
KW  - Strategic planning
N1  - Includes index.
ER  -