Babin, Barry J.  <br/><br/>Essentials of marketing research / Barry J. Babin.  -- 7th ed.  -- USA:  Cengage Learning.,  2019. <br/>xxii, 490 p.:  col. ill.;  28 cm. <br/><br/> Includes index.  <br/><br/><label>ISBN: </label>9780357033937 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. <br/>Marketing research. <br/><br/><label>Dewey Class. No.: </label>Res 658.83 B114 2019