Maison, Dominika Qualitative marketing research : understanding consumer behavior / Dominika Maison. -- USA: Routledge., 2019. vii, 237 p.: ill.; 25 cm. Includes index. ISBN: 9781138607767 Subjects--Topical Terms: Marketing research.Qualitative research. Dewey Class. No.: Res 658.83 M231 2019