Farris, Paul W. <br/><br/>Marketing metrics:  50+ metrics every executive should master/ Paul W. Farris, et al.  -- Singapore;  Pearson Education (Asia) Pte Ltd.,  2006. <br/>xvi, 359 p.;  25 cm. <br/><br/> Includes bibliographical indexes. <br/><br/><label>ISBN: </label>0131873709 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>Dewey Class. No.: </label>GSL 658.3 M341 2006