<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00620nam a22002057a 4500</leader>
  <controlfield tag="001">15765</controlfield>
  <controlfield tag="003">OCLRC</controlfield>
  <controlfield tag="005">20260731013016.0</controlfield>
  <controlfield tag="008">240531t        xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0131873709</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">OCLRC</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">GSL 658.3 M341 2006</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Farris, Paul W.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a"> Marketing metrics:</subfield>
    <subfield code="b">50+ metrics every executive should master/</subfield>
    <subfield code="c">Paul W. Farris, et al.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Singapore;</subfield>
    <subfield code="b">Pearson Education (Asia) Pte Ltd.,</subfield>
    <subfield code="c">2006.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xvi, 359 p.;</subfield>
    <subfield code="c">25 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical indexes.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BOOK</subfield>
    <subfield code="j">GSL 658.3 M341 2006</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">15765</subfield>
    <subfield code="d">15765</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">LRC</subfield>
    <subfield code="b">GSL</subfield>
    <subfield code="d">2026-07-31</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">GSL 658.3 M341 2006 C.1</subfield>
    <subfield code="p">GSL 000807</subfield>
    <subfield code="r">2026-07-31 01:30:16</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2026-07-31</subfield>
    <subfield code="y">BOOK</subfield>
  </datafield>
</record>
