Cortez, Thea Anne P. <br/><br/>Marketing and operations practices assessment of outright retailers:  basis for promotion and selling strategy/ Thea Anne P. Cortez.  -- Parañaque City:  Olivarez College,  2022. <br/><br/>Master Thesis <br/><br/> This study assessed the marketing and operations practices of outright retailers as the basis for promotion and selling strategy. This study used a quantitative research method and a self-made survey questionnaire was made to assess the different marketing and operations practices of the identified retailers. It involved sixteen (16) department stores that are carrying outright fragrance items with a total of twenty-six (26) respondents composed of decision-makers such as owners, managers, and supervisors. To determine the respondents of this study, a Purposive sampling technique was used. The study concluded that bigger area allocation in the department store means bigger sales contribution. It was also determined that technology plays a vital role in information dissemination and marketing awareness. The study proved that visual signage, manpower, and inventory monitoring are some of the practices that contribute to increased sales of a department store. <br/><br/><label>Subjects--Topical Terms: </label><br/>Fragrance.<br/>Outright.<br/>Retailers.<br/>Department stores.<br/><br/><label>Dewey Class. No.: </label>T 658 2022 487