01579nam a22002057a 450000100060000000300060000600500170001200800410002904000100007008200190008010000250009924501380012426000510026250200180031352009750033165000150130665000140132165000150133565000230135015782OCLRC20260731013017.0240603t        xxu||||| |||| 00| 0 eng d  aOCLRC  aT 658 2022 487  aCortez, Thea Anne P.  aMarketing and operations practices assessment of outright retailers:bbasis for promotion and selling strategy/cThea Anne P. Cortez.  aParañaque City:bOlivarez College,c2022.  aMaster Thesis  aThis study assessed the marketing and operations practices of outright retailers as the basis for promotion and selling strategy. This study used a quantitative research method and a self-made survey questionnaire was made to assess the different marketing and operations practices of the identified retailers. It involved sixteen (16) department stores that are carrying outright fragrance items with a total of twenty-six (26) respondents composed of decision-makers such as owners, managers, and supervisors. To determine the respondents of this study, a Purposive sampling technique was used. The study concluded that bigger area allocation in the department store means bigger sales contribution. It was also determined that technology plays a vital role in information dissemination and marketing awareness. The study proved that visual signage, manpower, and inventory monitoring are some of the practices that contribute to increased sales of a department store.  aFragrance.  aOutright.  aRetailers.  aDepartment stores.