01644nam a22002297a 4500 15782 OCLRC 20260731013017.0 240603t xxu||||| |||| 00| 0 eng d OCLRC T 658 2022 487 Cortez, Thea Anne P. Marketing and operations practices assessment of outright retailers: basis for promotion and selling strategy/ Thea Anne P. Cortez. Parañaque City: Olivarez College, 2022. Master Thesis This study assessed the marketing and operations practices of outright retailers as the basis for promotion and selling strategy. This study used a quantitative research method and a self-made survey questionnaire was made to assess the different marketing and operations practices of the identified retailers. It involved sixteen (16) department stores that are carrying outright fragrance items with a total of twenty-six (26) respondents composed of decision-makers such as owners, managers, and supervisors. To determine the respondents of this study, a Purposive sampling technique was used. The study concluded that bigger area allocation in the department store means bigger sales contribution. It was also determined that technology plays a vital role in information dissemination and marketing awareness. The study proved that visual signage, manpower, and inventory monitoring are some of the practices that contribute to increased sales of a department store. Fragrance. Outright. Retailers. Department stores. THES T 658 2022 487 15782 15782 0 0 0 0 LRC GSL 2026-07-31 0 T 658 2022 487 2026-07-31 01:30:17 2026-07-31 THES