TY  - BOOK
AU  - Cortez, Thea Anne P.
TI  - Marketing and operations practices assessment of outright retailers: basis for promotion and selling strategy
U1  - T 658 2022 487 
PY  - 2022///
CY  - Parañaque City
PB  - Olivarez College
KW  - Fragrance
KW  - Outright
KW  - Retailers
KW  - Department stores
N1  - Master Thesis
N2  - This study assessed the marketing and operations practices of outright retailers as the basis for promotion and selling strategy. This study used a quantitative research method and a self-made survey questionnaire was made to assess the different marketing and operations practices of the identified retailers. It involved sixteen (16) department stores that are carrying outright fragrance items with a total of twenty-six (26) respondents composed of decision-makers such as owners, managers, and supervisors. To determine the respondents of this study, a Purposive sampling technique was used. The study concluded that bigger area allocation in the department store means bigger sales contribution. It was also determined that technology plays a vital role in information dissemination and marketing awareness. The study proved that visual signage, manpower, and inventory monitoring are some of the practices that contribute to increased sales of a department store
ER  -