Smudde, Peter M.  <br/><br/>Managing public relations:  business principles and tools for strategic communication/ Peter M. Smudde.  -- 2nd ed.  -- New York, NY:  Routledge,  2023. <br/>xii, 339 p.:  ill.;  24 cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>9781032076805 <br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/><br/><label>Dewey Class. No.: </label>GSL 659.2 S6668 2023