Hoffman, Doug. <br/><br/>Services marketing:  concepts and strategies/ Doug Hoffman and John Bateson.  -- 6th ed.  -- Australia:  Cengage Learning.,  2024. <br/>xv, 352 p.:  col ill.  29 cm. <br/><br/> Includes bibliographical references and indexes. <br/><br/><label>ISBN: </label>9780357718308 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>Dewey Class. No.: </label>GSL 658.8 H6991 2024