TY  - BOOK
AU  - Hoffman, Doug.
AU  - Bateson, John.
TI  - Services marketing: concepts and strategies
SN  - 9780357718308
U1  - GSL 658.8 H6991 2024 
PY  - 2024///
CY  - Australia
PB  - Cengage Learning.
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -