Leboff, Grant <br/><br/>Myths of marketing:  banish the misconceptions and become a great marketer/ Grant Leboff.  -- New York:  Kogan Page,  2020. <br/>ix, 213 p.;  23 cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>9780749483913 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>Dewey Class. No.: </label>Res 658.8 L49 2020