Atherton, Julie <br/><br/>Social media strategy:  a practical guide to social media marketing and customer engagement/ Julie Atherton.  -- 2nd ed.  --  Kogan Page,  2023. <br/>xviii, 273 p.:  ill.;  23 cm. <br/><br/> Includes bibliographical references and index. <br/><br/><label>ISBN: </label>9781398609990 <br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Marketing channels.<br/>Social media.<br/><br/><label>Dewey Class. No.: </label>Res 658.872 At44 2023