TY  - BOOK
AU  - Atherton, Julie
TI  - Social media strategy: a practical guide to social media marketing and customer engagement
SN  - 9781398609990
U1  - Res 658.872 At44 2023 
PY  - 2023///
PB  - Kogan Page
KW  - Internet marketing
KW  - Marketing channels
KW  - Social media
N1  - Includes bibliographical references and index
ER  -