02435nam a22002897a 4500 16553 OCLRC 20260731013038.0 250607t xxu||||| |||| 00| 0 eng d OCLRC T 658 2023 Mendoza, Aubrey Claire Visual merchandising practices of micro-business in Paranaque City: a proposed marketing guide for clothing stores/ Aubrey Claire Mendoza, Karl R. Berdad, Lance Austin D. De Leon, Marc Denzal P. Llamas, and Jennifer P. Rondina. Paranaque City: Olivarez College. 2023 Undergraduate Thesis Visual merchandising plays a significant role in offline retail stores as a marketing tool for enhancing the customer shopping experience. Thus, this study aimed to examine the current practices and challenges faced by micro-clothing store owners in the application of visual Merchandising. The researchers investigated the significance of differences in participants{92} visual Merchandising Practices and the relationship between these practices and the associated difficulties. In this paper, a descriptive correlational research design was used, with 55 microbusiness owners of clothing establishments in Baclaran, Parañaque City, participating as study subjects. The findings indicated that owners frequently implement six of the nine visual Merchandising elements considered in this study, including windows display, store design, fixtures, color, lighting, and store theme. Also, the owners frequently used signage and storytelling. Notably, cleanliness emerged as the most highly prioritized element in these stores. The researchers also underscored limited display space as the primary factor explaining the challenges encountered by owners in utilizing visual merchandising. The outcomes of the one-way ANOVA analysis on the business profile and the extent of visual merchandising practices indicated noteworthy disparities among participants when categories based on their highest educational attainment and knowledge of visual merchandising. Visual merchandising. Offline retail, Customer experience. Microbusiness. Marketing Strategy. Berdad, Kayl R. De Leon, Lance Austin D. Llamas, Marc Denzel P. Rondina, Jennifer P. THES T 658 2023 16553 16553 0 0 0 0 LRC GR 2026-07-31 0 T 658 2023 0147 2026-07-31 01:30:38 2026-07-31 THES 0 0 0 0 LRC GR 2026-07-31 0 T 658 2023 0148 2026-07-31 01:30:38 2026-07-31 THES