02055nam a22003137a 4500 16627 OCLRC 20260731013040.0 250813t xxu||||| |||| 00| 0 eng d OCLRC T 647.94 2024 0113 Paz, Jomar E. The impact of food vlogging on customer purchase behavior: basis for promotional partnership guidelines/ Jomar E. Paz, Charmaine G. Acla, Angelo R. Buniel, Patricia Angela N. Manuel, Joyce Ann C. Romero, & Angela C. Valenzuela. Parañaque City: Olivarez College, 2024. Undergraduate thesis. As food vlogging gains popularity, many restaurants have turned to it as a marketing tool. To better understand how customers purchase behavior at featured restaurants, a quantitative research technique has been employed. The goal of this study is to identify the key factors that influence customer choice from awareness, consideration, decision, service reception, and loyalty, enabling restaurants to improve their partnerships with content creators and enhance their marketing efforts. The sample size of 250 respondents from the BF Aguirre, Parañaque City, and 250 are survey forms distributed from the two restaurants, Samgyuniku and Shabonok. Based on the statistical analysis of variance (ANOVA) finds the significance values for these groups are all above 0.05, with the highest being 0.861, indicating that the differences in purchase behavior are not statistically significant. Based on the result of the study the researcher is come up for a promotional Partnership guideline as an output of the study. Customer Purchase Behavior. Awareness. Consideration. Decision. Service Reception. Loyalty. Acla, Charmaine G. Buniel, Angelo Manuel, Patricia Angela N. Romero, Joyce Ann C. Valenzuela, Angela C. THES T 647.94 2024 0113 16627 16627 0 0 0 0 LRC GR 2026-07-31 0 T 647.94 2024 0113 2026-07-31 01:30:40 2026-07-31 THES