02798nam a22003497a 4500 16629 OCLRC 20260731013040.0 250813t xxu||||| |||| 00| 0 eng d OCLRC T 647.94 2024 0114 Berbon, Rose Jane K. Factors influencing the digital marketing dining trends among the different malls in Parañaque City/ Rose Ann Jane K. Berbon, Farah H. Abbas, Camila C. De Guzman, Marverick N. Fenol, John Zheigie V. Lazarte, Jessa L. Rioflorido, & Angelica Joy D. Tuaya. Parañaque City: Olivarez College, 2024. Undergraduate thesis. This study investigates the multifaceted factors influencing digital marketing dining trends within various malls in Parañaque City. In the ever-evolving landscape of the hospitality industry, the integration of digital marketing strategies has become imperative for establishments, especially in the realm of dining experiences. The research employs a comprehensive approach, incorporating quantitative methods to analyze the diverse elements affecting digital marketing trends in dining across different malls. The study explores how technological advancements shape dining preferences and influence the effectiveness of digital marketing initiatives through factors such as reciprocity, authority, social proof, commitment and consistency, liking, and scarcity. Furthermore, the research explores the strategies employed by malls in Parañaque City to enhance their digital presence in the dining sector. This includes an in-depth analysis of promotional campaigns, online platforms, and the integration of emerging technologies like augmented reality and virtual reality. Through the synthesis of these various factors, this study aims to provide valuable insights for Restaurant Businesses and Marketers and Advertising Agencies offering a nuanced understanding of the dynamic interplay between digital marketing and dining trends. The findings contribute to the development of informed strategies for enhancing the overall dining experience in Parañaque City{92}s malls, ultimately fostering a more resilient and adaptive industry in the face of digital transformations. Digital marketing. Dining trends. Social Media Platform. Reciprocity. Authority. Social Proof. Commitment and Consistency. Liking and Scarcity. Abbas, Farah H. De Guzman, Camila C. Fenol, Marverick N. Lazarte, John Zhegie V. Rioflorido, Jessa L. Tuaya, Angelica Joy D. THES T 647.94 2024 0114 16629 16629 0 0 0 0 LRC GR 2026-07-31 0 T 647.94 2024 0114 2026-07-31 01:30:40 2026-07-31 THES