De Leon, Hannah O.

Comparative analysis of 'male gaze' in media across generation: a feminist-approach study/ Hannah O. De Leon, Vivian Faith J. Dela Cruz, Patricia Sam V. Domingo, Beverly T. Bareja, & Resly B. Asenda -- Parañaque City: Olivarez College, 2022.

Undergraduate thesis.

The study about male gaze still dominates in movies globally, focuses only how women are being sexually objectified but also having an insufficient hypothesis about womens discrimination in relation of the nudity presentation in media. The study used different standard test which are: 1) Mens Objectification on Women Scale, 2) Self Objectifation Scale, and 3) Rosenberg Self-Esteem Scale to identify the scores of objectifications. An interview was also conducted to explore the different experiences of the participants. The study included a total of 22 participants which was divided into four groups according to their sex and generation. Both female and male participants of generation Z consists of 6 participants each while female and male participant in generation Y (Millennial) are consists of 5 participants. In order to gather data, participants individually answered a survey as well as participated in the interview. As a result, mens objectification scales are no significant relationships with their self-esteem scale with a sig value of 0.07 at 0.05 level of significance level. However, they are moderately high negatively correlated value of 0.54 to each other. There are also no significant value among womens scores in self objectification scale (SOS) and their self-esteem with a sig value of 0.95 at 0.05 level of significance level. Both genders have significantly different in score in Self-esteem where men have lower score than women. In conclusion made in the interview most of the female participant experience being objectified by men and in other hand male participants are mostly engage on objectification by commenting and reacting to a post. In recommendation researcher suggest the online advocacy or implementing programs that will raise an awareness regarding to the said topic.


Male gaze
sexual objectification
self-esteem
self objectification
generation

T 150 2022 0113