02058nam a22002537a 450000100060000000300060000600500170001200800410002904000100007008200200008010000240010024501970012426000510032150200260037252012120039865000210161065000350163165000130166665000210167965000230170070000300172370000260175370000250177916888OCLRC20260731013047.0260408t        xxu||||| |||| 00| 0 eng d  aOCLRC  aT 658 2022 0135  aPilapil, Emmanuel S  aTrainer's plight of wellness industry in the new normal:bcase study of fitness first platinum Alabang/cEmmanuel S. Pilapil, Aizel B. Mangulabnan, Cleahmaine G. Valdez, & Carlos Marc J. Chua.  aParañaque City:bOlivarez College,c2022.  aUndergraduate thesis.  aThis study examined the current state of the wellness industry, specifically Fitness First Platinum {97} Alabang, during the global pandemic. The gym was one of the establishments most affected by this new normal. Fitness First Platinum - Alabang has undergone significant changes, including a shift from face-to-face training to virtual training, as well as changes in the operational schedule and workforce. The purpose of this aimed to determine the viability of Fitness First Platinum - Alabang in the new normal business operations and to devise alternative plans of action for the survival of the wellness industry, specifically the fitness industry, in the new normal setting. Based on the answers provided by the informants in a qualitative analysis, this study assessed the current situation of the aforementioned gym and developed an operational plan. Qualitative research, on the other hand, employs subjective judgment to assess a company's value or prospects based on non-quantifiable data. This study was conducted using a thematic analysis - an in-depth interview with the managers and trainers, this research provides a new operational plan designed to sustain in the face of the new normal.  aOperational plan  aFitness First Platinum-Alabang  apandemic  avirtual training  abusiness operation  aMangulabnan, Aizel Ann B.  aValdez, Cleahmaine G.  aChua, Carlos Marc J.