Middleton, Victor T.C. <br/><br/>Marketing in travel and tourism: Victor T. C. Middleton, Alan Fyall and Michael Morgan with contributions from Ashok Ranchhod.  -- 4th ed.--  -- Burlington:  Butterworth-Heinemann,  2009. <br/>xxv, 502p.  col. ill.  27cm. <br/><br/> Includes bibliographical references and index. <br/><br/><label>ISBN: </label>9780750686938 <br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism -- Marketing.<br/>Marketing.<br/><br/><label>Dewey Class. No.: </label>Res 338.4791 M584 2009