00726nam a22002177a 45000010005000000030006000050050017000110080041000280200018000690400010000870820021000971000019001182450121001372500012002582600072002703000032003425000050003746500032004246500029004566500023004851932OCLRC20260729044209.0160408t        xxu||||| |||| 00| 0 eng d  a0-8058-5718-4  aOCLRC  aGR 659 K159 2007  aKatz, Helen E.  aThe media Handbook:bA complete guide to advertising media selection, planning, research and buying/cHelen E. Katz.  a3rd ed.  aMahwah, New Jersey:bLawrence Erlbaum Associates Publishers,c2007.  axiv, 189 p.:bill.;c23 cm.  aIncludes bibliographical reference and index.  aAdvertising media planning.  amass media and business.  aMarketing channels