TY  - BOOK
AU  - Katz, Helen E.
TI  - The media Handbook: A complete guide to advertising media selection, planning, research and buying
SN  - 0-8058-5718-4
U1  - GR 659 K159 2007 
PY  - 2007///
CY  - Mahwah, New Jersey
PB  - Lawrence Erlbaum Associates Publishers
KW  - Advertising media planning
KW  - mass media and business
KW  - Marketing channels
N1  - Includes bibliographical reference and index
ER  -