Lao-Jucutan, Myra  <br/><br/>101 product innovations and marketing / Myra Lao-Jucutan   -- Pasig City :  Anvil Pub.,  c2008  <br/>xiv, 101 p.,  18 cm.  <br/><br/> Includes bibliographical references. <br/><br/><label>ISBN: </label>978-971-27-1981-3  <br/><br/><label>Subjects--Topical Terms: </label><br/>New products-Marketing .