TY  - BOOK
AU  - Lao-Jucutan, Myra 
AU  - Lao, Felix M. 
TI  - 101 product innovations and marketing
SN  - 978-971-27-1981-3 
PY  - 2008///
CY  - Pasig City
PB  - Anvil Pub.
KW  - New products-Marketing
N1  - Includes bibliographical references
ER  -