Belch, George E. <br/><br/>Advertising and promotion :  an integrated marketing communications perspective / George E. Belch and Michael A. Belch.  -- New York:  McGraw-Hill Education.,  2012. <br/>xxxvi, 842 p.:  col. ill.;  28 cm. <br/><br/> Includes index. <br/><br/><label>ISBN: </label>9789814575119 <br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.<br/><br/><label>Dewey Class. No.: </label>Res 659.122 B4106 2012