TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9789814575119
U1  - Res 659.122 B4106 2012 
PY  - 2012///
CY  - New York
PB  - McGraw-Hill Education.
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes index
ER  -